Your menu is one of the most powerful tools in your marketing arsenal. Here are five quick tips to really make yours sing.

More and more businesses are choosing to only accept digital payments. Is now the time to go cashless at your cafe or shop?

In a matter of months, there'll be an overhaul of business tax in the UK — yet only half of small businesses know about it.

Occasions such as Valentine's Day, Mother's Day and the Christmas season are reliable earners for pretty much every restaurant, even if they fall midweek or trade is slow on either side of them. [...]

You know how important high quality TripAdvisor reviews are for your business. In many cases, poor reviews can deter previously enthusiastic potential customers from visiting at all. And impressive reviews draw in customers [...]

When it comes to attracting new customers, your TripAdvisor listing is just as important as your website and social media channels. And if your business is a hotel or is a high-end eatery, [...]

Every good business owner knows that it's important to keep abreast of what people are saying about their brand. What's also important to remember, however, is that the type of conversations people have [...]

Depending on who you ask, the word 'chatbot' either encapsulates everything that's wrong about brand communication, or is the future of all our brand interactions. We wondered who was right, so we did [...]

Updated May 2018 On May 25th 2018, the European Union's General Data Protection Regulation (GDPR) came into effect in the UK. And your business almost certainly needs to comply. There are two main [...]

When it comes to reaching new audiences and engaging with existing customers, social media is a dream come true for marketers. Far-reaching and effortlessly shareable, posts on sites like Facebook, Twitter and Instagram [...]

We all notice when a company's attempt at social media goes horribly, horribly wrong - and 2017 was certainly full of social media clangers. But it's not often that social media successes are [...]

Commentators were gloomy about this year's Autumn Budget during its build-up, given worse-than-expected growth figures and continued uncertainty around the Brexit negotiations.  Now that we've had time to reflect on Chancellor Philip [...]

You don't have to be a social media mogul to know that it makes good business sense to have a strong social media presence. Far more than just a place to share the [...]

Retail news in the national media can be sparse. Often, only the fortunes of large companies are talked about — that or the fate of the retail sector as a whole. To find information [...]

Far more than just an excuse to wear a cape in public without fear of ridicule, Halloween can be enormously profitable for those working in retail. In fact, consumer analysts Mintel reported last [...]

Building a brand from scratch is one of the most challenging tasks you'll face as an entrepreneur. Get it wrong, and your company will be indistinguishable from the rest of the market and [...]

What do McDonald's, HP, Apple, Google and RotaCloud have in common? (Aside from being wildly successful!) They were all founded by business partners. Deciding to start a business with a friend, colleague, or [...]

If you went anywhere near a TV in the mid-noughties, chances are you'll remember the Mac vs PC adverts - the UK version featured David Mitchell (PC) and Robert Webb (Mac) on top [...]

When English poet John Donne wrote that “no man is an island", he didn't really have small business owners in mind. Even so, the thinking behind his immortal line — that none of us [...]

Running a retail business requires you to become an expert on sales, marketing, design, customer service, and staff management all at the same time. Pricing is just one of hundreds of areas of [...]

You know the feeling: you arrive at work, sit yourself down at your desk and settle in for another day. But somehow, you just can't find the energy to get stuck in. It’ [...]

A quick survey of the RotaCloud office found that we have an average of 4.2 loyalty cards in our purses or wallets - and several loyalty apps on our smartphones, too. Loyalty [...]

Starting your own business can be tremendously exciting. Bound by neither boss nor corporate decree, you’re free to do things exactly as you please and can finally make your mark on the [...]

You've decided to take your retail business online. But before you can forge ahead with your plans, you have a significant decision to make: do you host your own online store, or use [...]

Ever thought about starting your own pop-up shop? Guest author James D. Burbank explains how it's done... The history of the modern-day pop-up shop has been eventful, with the concept going in and [...]