Driving growth

Software has the potential to revolutionise the way your restaurant operates — but how do you choose the right products that actually generate a return on investment?

Getting your staff using new software or technology can be tricky — especially if they're not the most tech-savvy. Here's how to get your whole team on-board in record time.

How do you solve a problem like business rates?

Marketing and business tech are changing fast. Here's what you should keep an eye on during 2019.

These food and drink trends will define 2019 and could shake up your menus later this year.

These marketing clangers reverberated throughout 2018. Which of these do you recall - and which have you tried to forget about?

These inspired marketing moments stood out from the crowd in 2018. Which is your favourite?

Looking for some inspiration to make this Christmas super-successful at your retail business? We've got some quick tips for online and offline retailers alike.

Properly marketed, gift cards can not only provide a healthy boost in sales, but could even help you reach brand new audiences. The key is getting them into people's hands in the first place...

Black Friday: a crucial new event in the UK retail calendar, or another unwelcome American import? We look at whether small retailers should bother taking part in this year's Black Friday sales...

It's tough being an independent business owner. But with a bit of cunning and creativity, there are a number of ways that you can outfox the big guys...

Far more than just an excuse to wear a cape in public without fear of ridicule, Halloween can be enormously profitable for those working in retail. This article was originally published in 2017. [...]

With more than 800 million users worldwide, Instagram has enormous potential as a marketing tool. But is it right for your small business? Read our no-nonsense guide before you jump in.

Your menu is one of the most powerful tools in your marketing arsenal. Here are five quick tips to really make yours sing.

More and more businesses are choosing to only accept digital payments. Is now the time to go cashless at your cafe or shop?

In a matter of months, there'll be an overhaul of business tax in the UK — yet only half of small businesses know about it.

Losing up to 20% of your expected revenue on the year's biggest ocacsions isn't sustainable.

You know how important high quality TripAdvisor reviews are for your business. In many cases, poor reviews can deter previously enthusiastic potential customers from visiting at all. And impressive reviews draw in customers [...]

When it comes to attracting new customers, your TripAdvisor listing is just as important as your website and social media channels. And if your business is a hotel or is a high-end eatery, [...]

Every good business owner knows that it's important to keep abreast of what people are saying about their brand. What's also important to remember, however, is that the type of conversations people have [...]

Depending on who you ask, the word 'chatbot' either encapsulates everything that's wrong about brand communication, or is the future of all our brand interactions. We wondered who was right, so we did [...]

Updated May 2018 On May 25th 2018, the European Union's General Data Protection Regulation (GDPR) came into effect in the UK. And your business almost certainly needs to comply. There are two main [...]

When it comes to reaching new audiences and engaging with existing customers, social media is a dream come true for marketers. Far-reaching and effortlessly shareable, posts on sites like Facebook, Twitter and Instagram [...]

We all notice when a company's attempt at social media goes horribly, horribly wrong - and 2017 was certainly full of social media clangers. But it's not often that social media successes are [...]

Commentators were gloomy about this year's Autumn Budget during its build-up, given worse-than-expected growth figures and continued uncertainty around the Brexit negotiations.  Now that we've had time to reflect on Chancellor Philip [...]